Blog – Social Media News & Tips
The Big 3 Explained: Owned, Earned, & Paid Media

The Big 3 Explained: Owned, Earned, & Paid Media

With what we know about the current and ever-evolving digital landscape, a hybrid of paid, owned and earned media is critical for brand success. YOU OWN IT Owned media are forms of media created by your business and entirely owned by your brand. Your owned media...

Introducing: The Facebook Journalism Project

Introducing: The Facebook Journalism Project

Facebook is the hub of all things. From personal relationship updates to watching breaking news unfold, connecting with brands and interacting with a like-minded community on specific topics, Facebook allows you to access a plethora of information without the need to...

Sales & Marketing Mix: Why You Need Smarketing

Sales & Marketing Mix: Why You Need Smarketing

There once was an occupation named Sales. Sales spent its days selling products and services it represented. But Sales felt incomplete. One day, Sales met Marketing. Marketing built strategies to promote the brands it represented. Sales realized it needs Marketing to...

Social Media ROI: How to measure it

Social Media ROI: How to measure it

Have you invested or considered investing in your social media strategy but you’re worried you won’t see a return? Return on Investment, or ROI, is the identifier of money spent and profits earned. Because of its roots in traditional finance and business, its position...

The Facebook Pixel: Stalker Level EXPERT

The Facebook Pixel: Stalker Level EXPERT

You’re shopping online, adding anything and everything into your cart, looking at your total and closing the screen (we all do it!). You decide to log into Facebook, and lo and behold, the items you added to your closed cart have followed you into your feed. That,...

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