Digital Evolution: Business Update Equals Online Update
Have you recently rolled out a new product or successfully expanded your brand? If your answer is YES, then congratulations! Don’t stop there, a business that updates its practices online as it physically updates its brand stands to reap the benefits. Read on to find...
The Big 3 Explained: Owned, Earned, & Paid Media
With what we know about the current and ever-evolving digital landscape, a hybrid of paid, owned and earned media is critical for brand success. YOU OWN IT Owned media are forms of media created by your business and entirely owned by your brand. Your owned media...
#buildyourbrand by Optimizing Your Hashtag Strategy
Remember the good old days where # was the symbol for ‘number’? Now, Hashtags are used to categorize topics on social media under a common banner. The use of hashtag’s as a categorization tool has become so ingrained in our culture that we attach hashtags to our...
